http://marketingeducation.ncmark.com/2009/11/heres-a-major-web-project-i-bet-youre-studiously-ignoring/ Exploring the connection between marketing theory and the world of education Wed, 28 Dec 2011 15:40:36 +0000 hourly 1 http://wordpress.org/?v=3.1 http://marketingeducation.ncmark.com/2009/11/heres-a-major-web-project-i-bet-youre-studiously-ignoring/comment-page-1/#comment-304 Rick Hardy Fri, 20 Nov 2009 16:08:15 +0000 http://marketingeducation.ncmark.com/?p=427#comment-304 Mark, you bring up some not so good memories for me. Yes, this is a tricky area. I've rewritten many and have been unsuccessful at getting some rewritten. Even at smaller institutions, some faculty don't like marketing-speak, and thus the description of their major(s) reads like an academic catalog. Whether small or large institution, marketing's ability to influence how these are written (or write them) depends on the political standing of the marketing leader(s). So, you've captured the problem and it's an important one to consider. I'll just move on now and try to have a good day... Mark, you bring up some not so good memories for me. Yes, this is a tricky area. I’ve rewritten many and have been unsuccessful at getting some rewritten. Even at smaller institutions, some faculty don’t like marketing-speak, and thus the description of their major(s) reads like an academic catalog. Whether small or large institution, marketing’s ability to influence how these are written (or write them) depends on the political standing of the marketing leader(s). So, you’ve captured the problem and it’s an important one to consider. I’ll just move on now and try to have a good day…

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