Comments on: The Time To Act On Social Media Is Now http://marketingeducation.ncmark.com/2010/02/wanted-director-of-social-media-marketing/ Exploring the connection between marketing theory and the world of education Wed, 28 Dec 2011 15:40:36 +0000 hourly 1 http://wordpress.org/?v=3.1 By: A New Role for PR in Higher Education « Building Marketing Strategies for Higher Education http://marketingeducation.ncmark.com/2010/02/wanted-director-of-social-media-marketing/comment-page-1/#comment-518 A New Role for PR in Higher Education « Building Marketing Strategies for Higher Education Mon, 01 Mar 2010 23:00:21 +0000 http://marketingeducation.ncmark.com/?p=582#comment-518 [...] at stake? Mark Neustadt in a blog post titled, The Time to Act on Social Media is Now, describes his experience with a focus group member whose college search was impacted by negative [...] [...] at stake? Mark Neustadt in a blog post titled, The Time to Act on Social Media is Now, describes his experience with a focus group member whose college search was impacted by negative [...]

]]> By: Rick Hardy http://marketingeducation.ncmark.com/2010/02/wanted-director-of-social-media-marketing/comment-page-1/#comment-517 Rick Hardy Wed, 24 Feb 2010 23:30:17 +0000 http://marketingeducation.ncmark.com/?p=582#comment-517 Mark, well said! I couldn't agree more. Just wait until browsers have social components where a student can go to a university website and open the browser's comments page and see those comments right there. Higher ed got some press early on as being ahead of the curve with social media. But it was fool's gold. A static Facebook page or a Twitter account just broadcasting out news releases is not the goal, as you've said. I wrote about it on my blog as well. Developing brand advocates on campus is one of the answers for higher ed. I just don't see much being said about it. Thanks for your post. Mark, well said! I couldn’t agree more. Just wait until browsers have social components where a student can go to a university website and open the browser’s comments page and see those comments right there. Higher ed got some press early on as being ahead of the curve with social media. But it was fool’s gold. A static Facebook page or a Twitter account just broadcasting out news releases is not the goal, as you’ve said. I wrote about it on my blog as well. Developing brand advocates on campus is one of the answers for higher ed. I just don’t see much being said about it. Thanks for your post.

]]> By: Michael Iris http://marketingeducation.ncmark.com/2010/02/wanted-director-of-social-media-marketing/comment-page-1/#comment-515 Michael Iris Mon, 22 Feb 2010 17:44:03 +0000 http://marketingeducation.ncmark.com/?p=582#comment-515 Great Blog! You are right on. I am actually a Social Media Coordinator for Berkeley College of NY & NJ and work out of the admissions department. I agree that the message needs to come from in-house staff to make it work. Not an outside agency. Its sad because there are so many institutions out there who are mis-managing their social media real-estate and not communicating with their prospective students effectively. They are missing out on a world of opportunity! Michael Iris Twitter: @Mike_Iris Great Blog! You are right on. I am actually a Social Media Coordinator for Berkeley College of NY & NJ and work out of the admissions department. I agree that the message needs to come from in-house staff to make it work. Not an outside agency. Its sad because there are so many institutions out there who are mis-managing their social media real-estate and not communicating with their prospective students effectively. They are missing out on a world of opportunity!

Michael Iris
Twitter: @Mike_Iris

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