Who am I?
My name is Mark Neustadt. I’m principal of Neustadt Creative Marketing and co-founder of Door No. 2. I teach marketing in the Klingenstein Center for Independent School Leadership at Columbia University. I live in Baltimore, MD. My hobbies include cooking, eating, reading, and driving around town on my Stella. I use this blog to work through my thoughts on the application of marketing theory to educational institutions.
Tags
American University
brand
brand theory
capitalism
Cappex
college choice
College Confidential
College Prowler
content strategy
diversity
Door No. 2
Facebook
Fastspot
Flikr
focus groups
forecast
Fulbright award
graphic standards
Hobsons
Larry Bacow
liberal arts college
liberal arts colleges
logo
Market Research
NACAC
Naviance
New York Times
Pam Omidyar
pleasure
Pomona College
private college
private colleges
qualitative research
Silverpoint
Social Media
social networks
Tracey Halvorsen
Tufts
Tufts University
Twitter
U.S. News and World Report
UMBC
Unigo
viewbook
Zinch
Recent Comments